Landscape photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.

Photography Marketing article

When discussing work with my colleagues, the topic that always arises is “how did he or she get that job?”. In my workshops, I always talk about two major points in my landscape Photography Marketing workshops.

Landscape Photography Marketing in a nutshell

The first is that your photography level is often of little importance when it comes to your marketing. The best photographers often don’t end up with the best jobs. It’s more to do with the photographer’s marketing skills. Because if the right people don’t see your work then it doesn’t matter how good it is.

The second most important topic I discuss in my courses is to not believe the hype of other photographers. Instead, you should follow your own path. Don’t compare your journey to that of someone else as it will lead to disappointment. This doesn’t mean shouldn’t admire other photographers or let their work inspire you. It about not entering into a private battle for success.

7 tips to improve your travel photography marketing skills

So here are 7 pointers to improve your photography marketing. These are strategies that I have used for many years to get new clients and keep existing ones.

Landscape Photography Marketing Guide

Social media

I’m going to kick off with social media. It’s the option you will see most when discussing marketing your photography.

There is a belief that social media is the key to success. I no longer believe it is. That is unless you are one of the few travel photographers who have hundreds of thousands of followers. Yet you can still use social media for some moderate success. The usual tips you hear about are to post and interact with other users. But I’ve found these methods to be far more successful:

  • Only post your best work
  • Tag brands and companies that you think will benefit from seeing what you are posting
  • Interact with potential client accounts. i.e tourists boards, hotels, guide books etc that will appreciate your work
  • Approach companies that you see advertising on social platforms directly. Providing they are a brand or product that would benefit from your skills
  • Try and produce fresh and original content that hasn’t already been seen a thousand times before

Pitch ideas to Magazines & blogs

Another option is to come up with new ideas or unique topics and pitch the idea to magazines. The key is to target publications that you would like to work with and would most appreciate your idea. Most magazines would prefer a complete piece of written and visual content. So it will help you if you are able to write well. In the past, I have teamed up with a writer to produce the copy. But with budgets getting tighter this isn’t always possible these days.

Most people only approach publications in their country. But don’t be afraid to submit to foreign publications as well. They often have an English site and are happy to translate the piece if it is good enough.

Marketing for photographers

Set Goals and objectives

Set yourself a clear set of goals and objectives and how you plan to achieve them. A business plan is a good start. But I also tell my photography marketing students to produce a creative business plan as well. This helps keep your creativity and vision on track when things around you get a little hectic.

5 emails a day

This is a technique I discuss in great detail in my landscape Photography Marketing workshops. It has been one of my most successful techniques over the years. Whilst, it’s not always possible once business picks up, it is always worth keeping up. For those travel photographers who starting their business or looking to grow it further, it has proven very effective.

The technique is to email 5 companies a day that you would like to work with and pitch your services. It is important to approach the correct companies and get that pitch correct. But once you get it correct, work will start to flow. It’s also important to experiment with slightly different pitches if your first attempt doesn’t get any responses.

Landscape Photography Marketing London

Stay connected

Once you have a client, it’s important that you keep them. Build a relationship with them. This means keeping in touch to see if they need anything else. Send a Christmas card or even a bottle of wine for a good client. One trick I have used is to send a framed print of my work to them. This means that I am always on the wall of the office or at home to remind them.

This type of connection is dying. But it is still valued by a lot of people and keeps you at the forefront of their mind for the next job. Building a relationship also makes it harder for the client to negotiate on price. As it feels more personal by that stage.

Produce a brochure

A client usually receives tons of speculative emails looking for work. So you need to try and make sure you stand out from the crowd. A lovely e-brochure looks much more professional with a pitch than just an email. This is something that is often overlooked by people in landscape photography.

Tokyo museum Japan

Trade shows & events

In the UK alone there are lots of yearly global travel market shows. Include Europe, the USA and Asia, and you are looking at hundreds. Of the 195 sovereign states in the world, you would probably see at least 100 tourist boards that have a stand at any given major event.

You need to get yourself down to your local one and pitch for work in person. You can often arrange a meeting with someone in advance as well. This allows you to have contact and use your time better at the show. Make sure to research your potential clients and tailor your pitch for them. Have your brochure or literature and business card with you and ready to leave with them. I discuss my methods and techniques in great detail in my travel photography marketing courses. This is a very important and a fantastic tool for marketing yourself.

Jordan runs a host of photography training, workshops and 1 to 1 mentoring with That Wild Idea that cover topics such as Landscape photography marketing in much greater detail.

Jordan Banks is a full time travel & location photographer with over 20 years experience shooting high end content for both editorial and commercial clients. If you would like to discuss working with Jordan on your next project please contact the studio and we will be happy to discussing bringing your vision to life.

Article and images are subject to copyright. Words and photos by Jordan Banks. Copying or reposting of photos or article elsewhere is strictly forbidden. Please contact us if you would like to use this feature on your website.


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Would you allow your government to place a microchip in your body?

Did you know that is the future we are approaching with RFID Microchip technology?

Even more importantly, did you know there was a man almost 2000 years ago who prophesied of a cashless society in the last days? This mans name is Jesus.

Did you know that this RFID Microchip matches perfectly with the Mark of the Beast in Revelation 13:16-18?

“He(the false prophet) causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.

Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666” (Revelation 13:16-18).

Referring to the last days, this could only be speaking of a cashless money society, which we have yet to see, but are heading towards. Otherwise we could still buy or sell without the mark among others if physical money was still currency. This mark could not be spiritual, because the word references two distinct physical locations on the human body. If it was spiritual, it would only say in the forehead.

Mr. Carl Sanders sat in seventeen New World Order meetings with heads-of-state officials such as Henry Kissinger and Bob Gates of the CIA to discuss their agenda on how to bring about this one-world system. The government commissioned Mr. Sanders to design a microchip for identifying and controlling the peoples of the world-a microchip that could be inserted under the skin with a hypodermic needle(a fast, convenient process that would be slowly accepted by society).

Carl Sanders, along with a team of engineers behind him, with US grant monies supplied by US tax dollars, took on this challenge and designed a microchip that is powered by a lithium battery, rechargeable through the temperature fluctuations in our skin. Without the knowledge of the Bible(Carl Sanders was not a follower of Jesus at the time), these engineers spent one and a half million dollars doing research on the best and most convenient place to have the microchip placed under the skin.

Guess what? These researchers discovered that the forehead and the back of the hand(the two spots Revelation says the mark will go) are not only the most convenient places, but are also the only viable spots for rapid, consistent temperature changes in the skin to recharge the lithium battery. The chip is about seven millimeters in length, .75 millimeters in diameter, about the size of a grain of rice. It is capable of storing pages upon pages of information about you. All your general history, work history, crime record, health history, and financial data can be stored on this microchip.

Mr. Sanders believes that this chip, which he regretfully helped design, is the “mark” spoken about in Revelation 13:16-18. The original Greek word for “mark” is “charagma,” which means a “scratch or etching.” It is also interesting to note that the number 666 is actually a word in the original Greek. The word is “chi xi stigma,” with the last part, “stigma,” also meaning “to stick or prick. Carl believes this is referring to the use of a hypodermic needle being poked into the human flesh to insert the microchip.”

Carl Sanders asked a doctor what would happen if the lithium contained within the RFID chip leaked into the body. The doctor responded by saying a terrible sore would appear in that spot. This is what the book of Revelation says:

“And the first(Angel) went, and poured out his vial on the earth; and there fell a noisome and grievous sore on the men which had the mark of the beast, and on them which worshipped his image” (Revelation 16:2).

The Bible tells us we cannot buy or sell without the mark of the beast, or the number of its name. This number is identified as 666. The Bible tells us to calculate the number 666.

In this world we are identified by numbers, whether it is our social security number, drivers license, or cards used to make payments. The number of the beast represents something like this, to identify us in a one world government system. This number will be contained within the microchip to identify each and every one of us so we may buy or sell.

To see the hidden meaning behind calculating the number 666(6+6+6=18), and how it matches up with scipture perfectly,

Go to:

The Bible warns us in the last days that a false prophet will rise up doing miracles to deceive many to take this mark. At all costs, do not take it!

“Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).

Out of all the world religions, how can we be sure the Bible got it right? The scientific data has established and continues to support that the universe once had a beginning in which space, time and matter were created. This is known as the big bang.

“The non-biblical religions tell us that god or god’s create within space and time that eternally exist. The Bible stands alone and says that time and space don’t exist until God creates the universe.” – Hugh Ross

Did you know that the real Noah’s Ark was discovered where the Bible told us it would be with the correct dimensions? As well as hard evidence for the destruction of Sodom Gomorrah and the Exodus account of the Red Sea crossing?

This information can all be found at

“And He(Jesus) said to me(Apostle John), “It is done! I am the Alpha and the Omega, the Beginning and the End. I will give of the fountain of the water of life freely to him who thirsts” (Revelation 21:6).

“Jesus answered and said to her, “Whoever drinks of this water will thirst again, but whoever drinks of the water(the Holy Spirit) that I shall give him will never thirst. But the water that I shall give him will become in him a fountain of water springing up into everlasting life” (John 4:13-14).

“Jesus answered, “Most assuredly, I say to you, unless one is born of water and the Spirit, he cannot enter the kingdom of God. That which is born of the flesh is flesh, and that which is born of the Spirit is spirit. Do not marvel that I said to you, ‘You must be born again.’ (John 3:5-6).

All religion is man-made. Man can create religion, but no one can create the Holy Spirit that comes from God out of Heaven. Jesus never told us to follow a religion or denomination:

“Then He(Jesus) said to them all, “If anyone desires to come after Me, let him deny himself, and take up his cross daily, and follow Me” (Luke 9:23).

You can receive the Spirit of God right now. If you are willing to humble yourself before the Lord, and believe in your heart that God raised Him from the dead on the third day; call out to God and ask Him to forgive your sins, to receive His Holy Spirit. If you are genuine, He is faithful and just to forgive, and He will give you a new heart, a renewing of the mind, restoring everything the devil has stolen from you; making you like a child again, through the sanctification of the Spirit.

When we receive the Spirit of God, we become born from above, and His seed resides within us. We no longer make a practice of sin, but rather turn away from unrighteousness and receive the righteousness of Christ.

From that point onward, we must put all our hope and trust in Jesus, and grow to walk in His ways, not straying from the narrow path. For Jesus says,

“Enter by the narrow gate; for wide is the gate and broad is the way that leads to destruction, and there are many who go in by it. Because narrow is the gate and difficult is the way which leads to life, and there are few who find it” (Matthew 7:13-14).

“Holy, holy, holy, Lord God Almighty(One God), Who was(Jesus) and is(YHWH) and is to come(Jesus)!” (Revelation 4:8).

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